Intelligent Direct Mail Built with

No, you do not need a designer to set up your campaign. We have an easy-to-use Design Studio that you can use to set up new creatives in a matter of minutes with drag and drop features. You can access our library of over a hundred postcard templates for inspiration! You can also upload your own designs and customize them right here on the platform.

You can give the Design Studio a whirl here. Contact us if you need help in designing your mail piece and we’ll be happy to design an incredible creative for you. Please email us at info@geofactor.com

No, you are not required to have your own audience list. You can build an acquisition list using our Predictions Studio or purchase a list with our Consumer Data service with access to over 270 million U.S. individuals.

Absolutely! We highly encourage you to personalize your text and images for the recipients in your audience list. Our sophisticated Design Studio lets you build variable data logic for text and images into your mail piece creative. This allows you to hyper-personalize messages, images, offers etc. to the personal you are targeting in that campaign. If you need insights for personalization you can talk to us about how our persona assignments can inform highly effective personalization.

We recommend that you add personalized QR codes from our Design Studio for each recipient to gather intent data at an individual level. You can also turn on real-time notifications to get alerted whenever the recipient scans the QR code. This is Intelligent Direct Mail in motion with the fluidity of digital interactions.

Yes. You can split test multiple creatives on the same campaign. Simply build multiple creatives and allocate a portion of the campaign you want to test with each creative. We will provide you with engagement and conversion analytics at a creative level, so you know what offers, messaging, images, etc. tend to perform better.

You can add personalized QR codes to each campaign. QR codes can drive engagement to a website, initiate a phone call or SMS text, create an email response, or show an address and routes on a map. Our QR code technology gathers behavioral and location insights to build deeper audience intelligence on your campaigns.

Yes. All data uploaded to a campaign is run through a 2-step sanitization process.

1) The USPS National Change of Address (NCOA) database is checked to update the address for any recipient that may have moved and has a new address on file with the USPS.

2) The deliverability and accuracy of the recipient address is checked and automatically updated to ensure deliverability. Any recipient that that is deemed to be undeliverable is automatically removed from your send.

Yes. All mail pieces are tracked on each campaign. You can review USPS delivery performance for each piece by Scan and Delivery Status, State, First Scan Date, and Out For Delivery statuses.

Your campaigns are produced and sent to the USPS for delivery within 2 business days from the day you execute the campaign.

Once the mail is entered into the mail stream, the USPS typically delivers the mail in-home with the following estimated timeline:
First Class Mail – 1 to 5 Days
Standard/Marketing Mail: 5 to 20 Days*

*Note: we recommend that you estimate at least about 8-11 days on average for USPS delivery times for Standard Mail.

Informed Delivery set-up access is currently only available for our Growth and Enterprise plans. You can set up Informed Delivery campaigns to accompany your Direct Mail campaign easily by selecting Informed Delivery in your campaign set up and providing the images and CTA links that you’d like to include in the campaign.

You will also gain access to Informed Delivery analytics on your campaign including KPIs for Open Rates, Click-Through-Rates (CTR) and the list of recipients that have engaged with your Informed Delivery campaign. You can use this intent data to run a drip campaign on the recipients that have shown interest.

The Geofactor platform is designed to bring parity with digital marketing measurement and attribution capabilities. You can track campaign level response analytics with using our QR Code technology. The platform provides you with lead intelligence, so you know not only who has responded but also the demographic and persona clusters for your leads.

The Executive Dashboard provides an aggregate performance view for all your campaigns for a certain duration. You can see the Revenue generated, Return On Marketing Investment (ROMI), Average Order Value (AoV), Cost Per Acquisition (CPA) and the Sales Rate performance. This KPI measurement and proof-of-performance brings transparency in how well Direct Mail is performing in your marketing mix.

Note: Our match-back solution is required to be set up in your CRM/Enterprise System to gather proof-of-performance KPIs. Please contact us at info@geofactor.com for help in setting this service up for paid subscriptions.

Match-back and attribution services are only available for paid subscription tiers. Please contact us at info@geofactor.com for help in setting this service up.