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Before starting any marketing initiative, it is imperative to set a business goal first. With a set goal and a series of apt marketing efforts, any gym can easily generate the desired return on investment and local brand recognition. Here are a few gym offer ideas to help you get started.
HVAC services use EDDM because of its easy implementation and wide reach. Almost every household hires room temperature maintenance services therefore HVAC companies can target large market areas at cost-effective rates. Here are a few reasons why HVAC services use EDDM, and how it is useful to them.
PIC is a standardized bar code used as a unique identifier for individual mail pieces and designates the requested service type. A PIC is like a tracker number that uniquely identifies all Confirmation Service mail pieces.
Offers can help you gauge which deals can get you the most local traction. People prefer getting discounts for perishable items or products that can only be used once. Let’s understand the best ways to attract customers with these florist shop offer ideas.
Every marketing channel has its set of common business procedures to get traction. Let’s discuss a few EDDM strategies that actually work.
Reusing EDDM mail routes is inevitable when a small business is trying to advertise within its service area. While EDDM® lets you scale your campaigns according to your business needs, it is imperative to maintain your regular customer footfall by retaining your old customers. Let’s take a closer look at some mailing strategies to understand how to reuse EDDM mail routes.
Your campaign’s ROI heavily depends on your overall marketing spend. It is natural for marketers to look for ways to reduce their advertising expenses and create cost-effective marketing initiatives. Let’s discuss 6 tips to save money with EDDM.
Gyms and fitness centers are broad appeal industries as more and more people are turning towards healthy living. EDDM for gyms is highly beneficial due to its ability to target all local residents around a service area and affordable postage rates.
It is easy to get confused about which EDDM mailer size to use for your marketing campaign with so many variants available, each with its unique benefits. In this EDDM postcard guide, we will help you understand when to use which postcard size.
Advertising with Every Door Direct Mail is a great way to engage with your existing customers and attract new patrons alike. It’s all about promoting creative offers to keep getting customers inside the door. We’ve put together 5 restaurant offer ideas to help increase your sales, boost ROI, and identify which marketing strategies work best for your business.
Every Door Direct Mail® originated in 2013, as a cheaper bulk mailing option for businesses trying to save on their marketing budget. Although it was originally created for small businesses to increase their local brand presence, it soon extended into a cost-effective option for large businesses as well. Small businesses typically use EDDM Retail whereas larger businesses use EDDM BMEU. Let’s break down EDDM Retail vs EDDM BMEU to answer this:
Even when targeting ALL the locals within your service area, it is imperative to categorize your customers into specific client profiles. With access to basic demographic information, Every Door Direct Mail® allows you to study your audience and choose delivery routes based on that data. Instead of wasting money targeting all local neighborhoods, target the […]