Every Door Direct Mail® originated in 2013, as a cheaper bulk mailing option for businesses trying to save on their marketing budget. Although it was originally created for small businesses to increase their local brand presence, it soon extended into a cost-effective option for large businesses as well.
Small businesses typically use EDDM Retail whereas larger businesses use EDDM BMEU.
What is the difference between them?
Let’s break down EDDM Retail vs EDDM BMEU to answer this:
EDDM Retail is best suited for local businesses such as grocery stores, takeaway restaurants, realtors, etc. When you use this option, your mail gets labeled as ‘Retail’.
- No postal permit required
- Send from 200 to 5,000 mail pieces per neighborhood
- Drop off your mailers at Post Offices® nearest to your mailing areas
- Pay online or at the Post Office®
This is ideal for large-scale advertising campaigns. You can submit your mail at a regional business mail entry unit (BMEU), which is simply EDDM or EDDM Business. Your mail gets labelled as ‘BMEU’ with this option.
- Requires a Business Customer Gateway account to prepare and use bulk mailing
- No limit on the number of mailers than can be delivered
- Drop off your mailers at a large USPS mail processing center® (BMEU)
- Pay with a bulk mailing permit
The main difference between EDDM Retail vs EDDM BMEU is the size of projects each is ideal for. With the Retail option, you have to drop off your mailers at the Post Office® of each individual delivery route, which can be time-consuming. Whereas with the BMEU option, you just need to drop your mailings off at a USPS® mail processing facility.