EDDM Retail Or EDDM BMEU: Which is Ideal for Your Business?
Every Door Direct Mail® originated in 2013, as a cheaper bulk mailing option for businesses trying to save on their marketing budget. Although it was originally created for small businesses to increase their local brand presence, it soon extended into a cost-effective option for large businesses as well. Small businesses typically use EDDM Retail whereas larger businesses use EDDM BMEU. Let’s break down EDDM Retail vs EDDM BMEU to answer this: