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The EDDM Postcard Guide: When to Use Which Size?

Published by on December 12, 2021

Every Door Direct Mail® is a more affordable alternative to Direct Mail. Most businesses use this marketing channel to benefit from its cheaper postage rates, easy targeting, and high customer reach.

It is easy to get confused about which EDDM mailer size to use for your marketing campaign with so many variants available, each with its unique benefits.

EDDM postcard size guide

In this EDDM postcard guide, we will help you understand when to use which postcard size.

1. 4.25”x11”

This is the most economical EDDM postcard size and is ideal for singular promotions or targeting a single type of audience.

Ideal for:

Promoting Single Coupons

Short Service Lists

2. 6.25”x9”

This is the standard EDDM postcard size, and is also known as the ‘workhouse’ variant. Larger than half a sheet of printing paper, it gives your mailer better visibility than other envelopes in the mail.

Ideal for:

Regular Promotions

Promoting Multiple Coupons

Concise Service Description

Vertical/Horizontal Images

3. 6”x11”

This EDDM postcard size has the same versatility as the standard size option. It is mostly used as a poster-type advertisement with a vertical content structure.

Ideal for:

Regular Promotions

Vertical Images

Promoting Multiple Coupons

Elaborate Service Description

4. 8.5”x11”

This variant is big but not in a way that it overwhelms the viewer with an influx of information. You can use its vast space in several creative ways to entice your audience to keep reading.

Ideal for:

Large Visuals

Displaying Services in Action

Promoting Multiple Coupons

Extensive Service Description

Showcasing a Store’s Environment

5. 11”x17”

This EDDM mailer is ideal for sending out several marketing messages simultaneously. It has multiple folding options and is usually paired with ‘gloss paper’.

Ideal for:

Service Brochures/Leaflets

Restaurant Takeout Menus

Promoting Events

Extensive Service Description

Promoting Multiple Offers

Product Catalogues

Large Visuals

6. 12”x15”

As the biggest EDDM mailer size, this flyer can help you make a long-lasting impression on your recipients. The size itself makes it stand out in the mailbox. You can explain every aspect of your service with relevant visuals.

Ideal for:

Product Guides

Extensive Service Description

Image-heavy Product Catalogues

Promoting Events

Large Visuals

Promoting Multiple Offers

All the above EDDM postcards have the same postage rates. You can benefit from these rates and use various mailer sizes for different kinds of promotions.

We hope our EDDM postcard guide gives you an insight on when to use which EDDM mailer size, in order to maximize the efficiency of your campaign messaging.

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