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  • EDDM for Realtors
    EDDM Strategy

    How and Why Realtors Use EDDM

    EDDM for real estate is proven to be efficient due to its precise audience targeting. It gives them a continuous and steady approach to build and maintain customer relationships. Here are a few ways real estate agents benefit from EDDM®.

    By Geofactor,
    July 13, 2021
  • How to Choose EDDM Routes
    EDDM Strategy

    How to Choose EDDM Mail Routes

    Every Door Direct Mail® allows you to target specific geographic areas based on demographic data. Using this marketing channel, you can identify which ZIP codes, neighborhoods, and carrier routes are the most receptive to your advertisement. This blog will explain how to choose EDDM routes and implement a marketing strategy based on neighborhood data.

    By Geofactor,
    July 11, 2021
  • EDDM Strategy

    3 Direct Mail Stats Every Small Business Owner Should See

    USPS Every Door Direct Mail® (EDDM) isn’t just disrupting the local marketing paradigm—it’s delivering results in a way that no other marketing medium can. If you run a small business or organization and are interested in how to boost sales, attract new customers, get more people in the door, and achieve rapid growth, you have […]

    By Geofactor,
    July 11, 2021
  • EDDM Strategy

    Why 5 Miles is a Magic Number for Local Businesses

    According to an Access National Consumer Study Summary, 93.2% of consumers typically travel 20 minutes or less to make their everyday purchases. BizReport says the average person spends 85% of their disposable income within five miles of their home. All of the above underlines the fact that local marketing is vital for small businesses, like […]

    By Geofactor,
    July 9, 2021
  • The Ultimate EDDM Size Guide
    EDDM Overview

    The Ultimate EDDM Size Guide to Create The Perfect Mailer

    Every Door Direct Mail® postcards are commonly used in three sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". Every Door Direct Mail® postcards are commonly used in three sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". There are many other sizes, but these three are the most popular. EDDM mailers, when designed well with a great layout, have no trouble standing out from other mailers in the mailbox. Let’s discuss the advantages of each mailer size in this EDDM size guide.

    By Geofactor,
    July 9, 2021
  • EDDM Strategy

    9 Key Steps To Plan & Execute An EDDM Campaign Successfully

    EDDM stands for Every Door Direct Mail®. It is an affordable and targeted mail marketing channel that allows you to map your mailers with demographic data. Here’s a step-by-step guide to help you execute an EDDM® campaign:.

    By Geofactor,
    July 7, 2021
  • EDDM Strategy

    Choosing the Right Design – Restaurant | 6×11

    The love of food brings everyone together. Invite all the locals to your restaurant with this visual-centric mailer! Large size: Larger-sized mailers with popping colors and delicious food are loved by all foodies. Prominent Logo: Start your mailer with your pizzeria’s name so viewers can associate good food with your brand. Showcase your top 3 […]

    By Geofactor,
    July 7, 2021
  • EDDM Strategy

    Choosing the Right Design – Real Estate | 12×15

    Highlight the most attractive features of your real estate business concisely by using this template. Colossal size: Show all your properties and attractions within a single mailer. Although available in varied sizes, this mailer boasts a massive space to include every single important detail about your offering. Enticing images: This template has 13 image placeholders […]

    By Geofactor,
    July 5, 2021
  • EDDM Strategy

    3 Easy Ways to Target Your Ideal Audience With EDDM®

    Achieving optimal marketing results is largely about targeting the right audience. Great targeting is how you sell steak to a crowd of hungry patrons who haven’t eaten all day. Uninformed targeting is how you end up trying to sell that steak to a vegetarian. And that’s why local marketing is so important… Did you know […]

    By Geofactor,
    July 5, 2021