What Is EDDM®?
Reach the People Who Matter Most
Every Door Direct Mail®, or EDDM®, is a service provided by the United States Postal Service (USPS®) to help you reach a specific audience in a particular area. Using USPS® Postal Routes, you can put your marketing message in the hands of your local customers.
Don’t just know who your ideal customers are.
Know where they are.
EDDM® utilizes a beautiful combination of demographic and geographic targeting. In addition to factors like age and income, now you can choose to target individuals within, say, five miles of your establishment!
That's why so many organizations and businesses like yours are using EDDM® to:
- Acquire new customers in a specific area
- Drive foot traffic to a specific location
- Build awareness of a local business
- Spend marketing budgets efficiently
What Is Geofactor?
Your Affordable On-Demand Marketing Department
Logicsense is leveraging the power of EDDM® to give small businesses and organizations like yours an easy-to-use, effective, and affordable platform on which you can develop, execute, and evaluate your EDDM® campaigns.
Whereas setting up a direct mail campaign can be cumbersome, we've streamlined the process through platform features like our Design Studio. That's how we help you get your message in front of thousands of relevant customers in 10 minutes or less!
In short, we provide the best-in-class customer experience with the sophistication and measurability of digital marketing campaigns. We give you the power of customization, hyper-targeting, and EDDM® service in one easy-to-use package.