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  • average response rate for EDDM
    EDDM Overview

    What is the Average Response Rate for EDDM? How to Calculate it?

    The response rate is one of the key performance indicators for measuring an EDDM® campaign’s result. You must understand that the ideal response rate for every EDDM® campaign differs based on the industry-type, marketing goal, and company budget. Here's how to calculate the average response rate for EDDM campaigns.

    By Geofactor,
    December 8, 2021