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  • how to reuse EDDM mail routes
    EDDM Overview

    How to Reuse EDDM Mail Routes to Retain and Engage Your Existing Customers

    Reusing EDDM mail routes is inevitable when a small business is trying to advertise within its service area. While EDDM® lets you scale your campaigns according to your business needs, it is imperative to maintain your regular customer footfall by retaining your old customers. Let’s take a closer look at some mailing strategies to understand how to reuse EDDM mail routes.

    By Geofactor,
    December 15, 2021