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  • EDDM Overview

    The History of EDDM: Everything You Need To Know

    EDDM® was founded in the year 2013 by the USPS. Considered a type of bulk mailing, it allows you to mass-send identical mailers at lower postage rates. It is a fairly new marketing channel compared to other direct response mediums. Let’s discuss its origin and understand why it was designed.

    By Geofactor,
    July 15, 2021