EDDM Strategy
3 EDDM A/B Tests to Maximize & Gauge Your Campaign Performance
EDDM allows you to present your marketing message to anyone, including people who know you, people who don’t know about you, and people who might be interested in considering your services. Ultimately, a portion of your leads can convert into customers at budget-friendly marketing expenses. And the best way to know what makes them convert is EDDM A/B testing. You can use this method to strengthen your direct mail marketing decisions and improve your campaign’s effectiveness.