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The USPS offers several sizing options when it comes to EDDM mail. The smaller ones are called 'postcards' while the ones with larger proportions are known as 'brochures'. This blog will discuss when to use each of these EDDM mailers.
Every Door Direct Mail® postcards are commonly used in three sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". Every Door Direct Mail® postcards are commonly used in three sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". There are many other sizes, but these three are the most popular. EDDM mailers, when designed well with a great layout, have no trouble standing out from other mailers in the mailbox. Let’s discuss the advantages of each mailer size in this EDDM size guide.