Every Door Direct Mail®, a USPS®-authorized direct mail initiative, is a marketing channel that’s consistently proven to be effective for small businesses. Therefore, small businesses consider making it a part of their marketing mix.
As a USPS® service, there are specific size requirements businesses should comply with to be able to benefit from EDDM®.
If you’re wondering, ‘what is the minimum size for EDDM,’ here is a definitive guide to answer your question.
Minimum size for EDDM
The minimum mailer size requirement is:
- 3.5 inches high,
- 0.007 inches thick,
- 5 inches long.
A mailpiece must exceed at least one of these mentioned dimensions:
Maximum
15” long OR
12” long OR
.75” thick
Minimum
>11.5” long OR
>6.125” high OR
>.25” thick
Compliant mailpieces can be sent without spending money on mailing lists. The weight limit per-piece is 3.3 oz.
The mailer shape must be square or rectangular, with a 90° corner or rounded edges. Curved corners must not exceed a radius of 0.125°.
If your mailpiece meets all the above requirements, there’s one final rule to follow. Your mailers must be uniformly thick and bendable.
Other mandates:
- The sender must provide enough mailpieces to cover every active residential postal address, or every residential and business address combined in the chosen ZIP code.
- You can send up to 5,000 mailers per ZIP code without a permit.
- The entire group of Post Office® boxes for a single office counts for a separate route.
EDDM-Retail features
- Acceptance at all USPS® retail features
- Only Standard Mail flats are permitted
- Direct mail created for local area marketing
- No trust account payments accepted
There are specific requirements in regards to shape, thickness, weight, and minimum size for EDDM. You can always work with a well-versed EDDM® vendor to ensure proper application of the necessary guidelines.
Geofactor lets you make a mail campaign in three simple steps: Audience Selection, Design, and Scheduling. We provide an end-to-end experience starting from paperwork to campaign performance measurement. We help you use data from your campaign success and assist you in implementing it to newer campaigns.
