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Even when targeting ALL the locals within your service area, it is imperative to categorize your customers into specific client profiles. With access to basic demographic information, Every Door Direct Mail® allows you to study your audience and choose delivery routes based on that data. Instead of wasting money targeting all local neighborhoods, target the […]
Selecting mail routes for your first EDDM® campaign can be a daunting task, especially if you’re still figuring out how to target the ideal mail routes. Our Audience Selection tool entails a step-by-step procedure to help you understand the technicalities of an EDDM campaign. EDDMstore simplifies your EDDM audience selection with a built-in tour guide for your first campaign. Simply visit the Audience Selection page and the instruction guide will direct you through the key steps, which you can customize according to your campaign’s requirement.
One of the reasons for its proven success is that local companies trying to reach customers within their service area highly benefit from it. Finding an EDDM audience is much easier when you can send up to 5,000 mail pieces per ZIP code and don’t need a mailing list. Here are a few of the best practices to help you select EDDM audiences for your campaigns.