Choosing the Right Design – HVAC | 12×15

Introductory logo:

A massive logo at the beginning of the mailer has better chances of being remembered. Distinguish your brand with a unique logo to set yourself apart from the competition.

CTA-like headline:

A high-priority reminder for annual furnace tune-ups creates urgency.

Three attractive offer coupons:

People seeking your services are much more likely to contact you when they see discounts. Others might save these coupons for later use.

Practical visuals:

Pick a pragmatic visual displaying your product along with information on the suitable season to use it.

Concise offering with CTA:

Combine a simple call to action with the USPs of your services to maximize conversion.

Repeating logo:

Repeat your logo to secure a place in your viewers’ memory.

4-word headline:

Build upon your front page’s communication with a new headline on the back page of the mailer.

Elaborate description:

Servicemen are the backbone of HVAC services. Build your audience’s trust in your staff so they feel confident about hiring you. Talk about your services in detail and highlight aspects such as warranty options, emergency repairs, etc.

Cautionary notice:

Remind your audience why they need regular tune-ups from trained professionals. Elements that show caution withhold attention.

Distinct contact information with CTA:

A call to action with your contact number gives people a precise direction to take the next step. Increase your chances of getting responses with different contact options. People can directly call you for inquiries, read about you on your website, or visit your store personally.

Progressive visual:

Continue the front page’s theme on the back page of the mailer to build consistency.