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Every Door Direct Mail® is an easy-to-implement direct mail service designed by the USPS® to help small businesses. Creating an EDDM campaign from scratch can be daunting at first glance, but you’ll find that the process is relatively simple and straightforward when you break it down into minute steps. Let us help out with a simple EDDM delivery checklist.
Every Door Direct Mail® helps you save money on mailing lists, since you need none. You can simply label your mail stacks with a single postal address instead of filling out individual addresses. Here’s a simple explanation of how to fill out an EDDM address.
The United States Postal Service® started the Every Door Direct Mail® initiative for small businesses as a more affordable direct mail marketing channel. Originated in 2013, EDDM® allows marketers to target entire geographic areas based on city, ZIP code, or mail routes. When it comes to EDDM delivery, marketers often ask these questions: “Does EDDM […]
Marketers often look for a drawback to this marketing channel because of its effortless execution. Most of their questions are related to the time investment required per campaign. Let’s answer a few common questions about EDDM delivery time.
Every Door Direct Mail® allows you to target specific geographic areas based on demographic data. Using this marketing channel, you can identify which ZIP codes, neighborhoods, and carrier routes are the most receptive to your advertisement. This blog will explain how to choose EDDM routes and implement a marketing strategy based on neighborhood data.