Advertising with Every Door Direct Mail® is a great way to engage with your existing customers and attract new patrons alike. It’s all about promoting creative offers to keep getting customers inside the door.
We’ve put together 5 restaurant offer ideas to help increase your sales, boost ROI, and identify which marketing strategies work best for your business.
1. Loyalty cards
Customer loyalty programs can go a long way when it comes to maintaining a regular local footfall. Loyalty cards can help your patrons save up credits with each meal purchase and use them at a later time. It can give your customers a sense of getting something in return for their loyalty.
For example:
You can get a free drink with every 5 loyalty stars earned on a Starbucks card.
2. Birthday discounts
Many popular restaurants reward customers with a free meal on their birthday when they opt in for their loyalty program. These customers are likely to visit you to celebrate and bring their loved ones along. Therefore, even when you give out a free meal to an existing customer, you get plenty of new customer conversions in return.
For example:
Applebee’s provides free desserts to customers who have joined their online club.
3. Reservation discounts
Reservations can help you attract customers who like to plan ahead. It guarantees you a patron for at least one table for the reserved day. Customers can reserve tables in large numbers for events such as birthdays, anniversaries, and other special occasions.
4. Referral discounts
“The more, the merrier.”
Word-of-mouth promotion teams up well with referral programs. When expanding a local customer base, a referral program can work wonders for any restaurant. Also, people love talking about good food. With a properly set up referral program, you can get several new customers with every existing customer who opts into the discount plan. This is one of the most common restaurant offer ideas since it helps you engage your existing audience while simultaneously attracting new customers.
KFC, McDonald’s, Pizza Hut and many other top chain restaurants offer referral codes to their customers.
5. Bulk takeout discounts
People commonly order food in large quantities for birthday celebrations, weddings, baby showers, office parties, etc. For bulk orders, they look for lucrative discounts to save on cost. Bulk takeout offers can help you gain customers who purchase large food orders.
Effective marketing for any restaurant results from planned and prepared blueprints.
