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The USPS® has created a classification system for EDDM® mail based on physical attributes like height, weight, dimensions, flexibility, and shape. It is a type of highly malleable direct mail that can be fashioned into various kinds of marketing material. Let's understand the flexibility of EDDM by asking two questions: 1. Can you mail booklets with EDDM? 2. Can you mail letters with EDDM?
Every Door Direct Mail is a USPS-based direct mail service that caters to small businesses across the country. Any USPS-authorized business needs to follow the EDDM format when it comes to creating a mailing campaign. Let’s discuss these EDDM requirements in detail.
The effectiveness of Every Door Direct Mail® hasn’t dwindled despite the availability of so many other marketing channels. In the digital world, with endless clickbaits and notifications, it’s the physical connection provided by a direct mailer that makes a difference. Let’s answer one of the most frequently asked questions: how to track EDDM?
EDDM allows you to present your marketing message to anyone, including people who know you, people who don’t know about you, and people who might be interested in considering your services. Ultimately, a portion of your leads can convert into customers at budget-friendly marketing expenses. And the best way to know what makes them convert is EDDM A/B testing. You can use this method to strengthen your direct mail marketing decisions and improve your campaign’s effectiveness.
Because of its simple targeting method and lower postage rates, most marketers have the following doubts before getting started with EDDM. Let's understand which businesses should use EDDM.
Minimal designs help your audience focus and retain the most essential information. Small size: Compared to larger mailers, small size mailers are easy to store for later reading. People often store them as bookmarks or leave them around the house to read later. This can give you double the brand retention combined with lesser costs. […]
HVAC services are seasonal, therefore first time customers are valuable. Make a memorable first impression with this comprehensive template. Introductory logo: A massive logo at the beginning of the mailer has better chances of being remembered. Distinguish your brand with a unique logo to set yourself apart from the competition. CTA-like headline: A high-priority reminder […]
Lawns are expensive to maintain. Tell your customers how choosing your landscaping service is a worthwhile investment. Persuasive headline: The headline sits in harmony with the background image. A direct offer persuades viewers to read further. Elegant background image: The color green is associated with peace. Showcase the tidy outcome of your service with an […]
Showcase your floral variety and floristry with this template. Striking logo: A unique logo makes a great first impression. Two-sentence headline: A concise headline with spatial symmetry appeals to the eye. Use this space to talk about your service USPs. Distinct contact information: Displaying your contact information right at the beginning of your mailer ensures […]
An advertising company advertising itself? Show your mettle with a sophisticated mailer. Elegant logo: The logo blends well with the bright background, and the elegant typeface makes it easy to remember. Four synchronous images: Aesthetically pleasing images make a mailer more appealing. The balance of text and pictures helps retain information better. One-liner headline: A […]
Every Door Direct Mail®, or EDDM, is a service provided by the United States Postal Service (USPS®) to help businesses like yours reach a specific audience in a particular area. USPS® Every Door Direct Mail lets businesses send geographically and demographically targeted direct mail to households across the U.S. In addition to location, this USPS® […]
When it comes to Every Door Direct Mail®, or EDDM, local marketing is king. Through highly specific geo-demographic targeting, the local advertising of any type of business has the potential to explode. However, there are five types of businesses or organizations for which EDDM® is particularly well-suited. Small Businesses Virtually every small business is looking […]