EDDM Strategy
When Should a Business Opt for EDDM?
Because of its simple targeting method and lower postage rates, most marketers have the following doubts before getting started with EDDM. Let's understand which businesses should use EDDM.
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Category: EDDM Strategy
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EDDM Strategy
Choosing the Right Design – Dry Cleaners | 4.25×11
Minimal designs help your audience focus and retain the most essential information. Small size: Compared to larger mailers, small size mailers are easy to store for later reading. People often store them as bookmarks or leave them around the house to read later. This can give you double the brand retention combined with lesser costs. […]
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EDDM Strategy
Choosing the Right Design – HVAC | 12×15
HVAC services are seasonal, therefore first time customers are valuable. Make a memorable first impression with this comprehensive template. Introductory logo: A massive logo at the beginning of the mailer has better chances of being remembered. Distinguish your brand with a unique logo to set yourself apart from the competition. CTA-like headline: A high-priority reminder […]
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EDDM Strategy
Choosing the Right Design – Lawn Maintenance | 11×17
Lawns are expensive to maintain. Tell your customers how choosing your landscaping service is a worthwhile investment. Persuasive headline: The headline sits in harmony with the background image. A direct offer persuades viewers to read further. Elegant background image: The color green is associated with peace. Showcase the tidy outcome of your service with an […]
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EDDM Strategy
Choosing the Right Design – Florist Shop | 12×15
Showcase your floral variety and floristry with this template. Striking logo: A unique logo makes a great first impression. Two-sentence headline: A concise headline with spatial symmetry appeals to the eye. Use this space to talk about your service USPs. Distinct contact information: Displaying your contact information right at the beginning of your mailer ensures […]
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EDDM Strategy
Choosing the Right Design – Marketing/Advertising | 6.29×9
An advertising company advertising itself? Show your mettle with a sophisticated mailer. Elegant logo: The logo blends well with the bright background, and the elegant typeface makes it easy to remember. Four synchronous images: Aesthetically pleasing images make a mailer more appealing. The balance of text and pictures helps retain information better. One-liner headline: A […]
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EDDM Strategy
Why is Everyone Talking About Every Door Direct Mail?
Every Door Direct Mail®, or EDDM, is a service provided by the United States Postal Service (USPS®) to help businesses like yours reach a specific audience in a particular area. USPS® Every Door Direct Mail lets businesses send geographically and demographically targeted direct mail to households across the U.S. In addition to location, this USPS® […]
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EDDM Strategy
Why Every Door Direct Mail is Perfect for These 5 Users
When it comes to Every Door Direct Mail®, or EDDM, local marketing is king. Through highly specific geo-demographic targeting, the local advertising of any type of business has the potential to explode. However, there are five types of businesses or organizations for which EDDM® is particularly well-suited. Small Businesses Virtually every small business is looking […]
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EDDM Strategy
Choosing the Right Design – Veterinary | 12×15
Bring in all pet owners looking for quality pet-care in your service area! Large size: Larger size flyers quickly catch attention and get read more often. Big images: Pet lovers love pictures of animals. Having big images of pets is the easiest way to lock their attention. Short headline: Sometimes just two words can convey […]
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EDDM Strategy
How and Why Salon Owners Use EDDM
EDDM for salons has a much higher response rate compared to other forms of direct marketing. Many factors make it ideal for salons looking to market in a local area. Let's understand how and why salon owners use EDDM.
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EDDM Strategy
Choosing the Right Design – Church | 6×11
Reach the right people, at the right time without wasting precious church funds! CTA-like headline: A 4-word invitation to visit keeps your reader interested and feel welcome. People are more likely to visit you when you invite them with open arms. Inviting subheadline: A positive affirmation to the headline, this subheadline maintains continuity by welcoming […]
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EDDM Strategy
Choosing the Right Design – Spa & Resort | 12×15
Clients who receive mailers spend up to 83% more. Think your spa needs some firepower to boost those sales? This sophisticated mailer design is the way to go! Large size: Want to stand out from the crowds of unread postcards? Choose this jumbo-sized flyer and make a mark. Prominent images: Convey the sophistication and relaxing […]