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  • EDDM Strategy

    Choosing the Right Design – Veterinary | 12×15

    Bring in all pet owners looking for quality pet-care in your service area! Large size: Larger size flyers quickly catch attention and get read more often. Big images: Pet lovers love pictures of animals. Having big images of pets is the easiest way to lock their attention. Short headline: Sometimes just two words can convey […]

    By Geofactor,
    July 29, 2021
  • EDDM Overview

    What is EDDM Indicia?

    EDDM Retail Indicia is a specific indicia mark for businesses that don’t send out mailers on a regular basis, but would like to start an EDDM campaign. Such businesses don’t need to register for their own indicia and don’t have to spend time stamping every campaign. In this blog, we will explain how to meet these EDDM guidelines and what EDDM Indicia is.

    By Geofactor,
    July 27, 2021
  • EDDM Overview

    What is the Minimum Size Requirement for EDDM?

    Every Door Direct Mail®, a USPS®-authorized direct mail initiative, is a marketing channel that’s consistently proven to be effective for small businesses. There are specific size requirements businesses should comply with to be able to benefit from EDDM®. If you’re wondering, ‘what is the minimum size for EDDM,’ here is a definitive guide to answer your question.

    By Geofactor,
    July 25, 2021
  • why salon owners use eddm
    EDDM Strategy

    How and Why Salon Owners Use EDDM

    EDDM for salons has a much higher response rate compared to other forms of direct marketing. Many factors make it ideal for salons looking to market in a local area. Let's understand how and why salon owners use EDDM.

    By Geofactor,
    July 25, 2021
  • EDDM Strategy

    Choosing the Right Design – Church | 6×11

    Reach the right people, at the right time without wasting precious church funds! CTA-like headline: A 4-word invitation to visit keeps your reader interested and feel welcome. People are more likely to visit you when you invite them with open arms. Inviting subheadline: A positive affirmation to the headline, this subheadline maintains continuity by welcoming […]

    By Geofactor,
    July 21, 2021
  • EDDM for businesses only
    EDDM Overview

    Is it Possible to Target Only Businesses With EDDM?

    You don’t have to limit your EDDM® campaign to local areas only. You can send your mailers all over the country as a large-scale campaign. All you have to do is choose all the routes you want to send your EDDM flyers to. You’ll be charged a postage rate as low as ¢18 per postcard. Marketers often ask, is it possible to send EDDM for businesses only? Let's explore the answer to this in this blog.

    By Geofactor,
    July 21, 2021
  • EDDM Overview

    EDDM: Myths and Facts

    While Every Door Direct Mail® has been around for years, many local marketers still have misconceptions about the advertising channel. Is it the more affordable direct marketing option? Does it get results? Is it easy to implement? Let’s break down the most common EDDM myths and facts.

    By Geofactor,
    July 19, 2021
  • EDDM Strategy

    Choosing the Right Design – Spa & Resort | 12×15

    Clients who receive mailers spend up to 83% more. Think your spa needs some firepower to boost those sales? This sophisticated mailer design is the way to go! Large size: Want to stand out from the crowds of unread postcards? Choose this jumbo-sized flyer and make a mark. Prominent images: Convey the sophistication and relaxing […]

    By Geofactor,
    July 19, 2021
  • EDDM vendors and third party services
    EDDM Overview

    EDDM Vendors & Third-Party Services: How They Help To Create A Successful Campaign

    When creating an EDDM campaign, several factors come into play, such as selecting your target audience, designing your mailer, printing, bundling, distribution, etc. While most EDDM vendors can provide you with an end-to-end service comprising all these processes, you can still opt for third-party agencies for your campaign. Let’s take a look at some key players who make EDDM campaign creation simpler.

    By Geofactor,
    July 17, 2021
  • EDDM Strategy

    Choosing the Right Design – Dentistry | 6×11

    When looking for dentistry, there are a lot of factors that people consider before choosing one. Because when it’s finally picked out, people want to stick to it for good. Scale up the potential of your dentistry to be their go-to with this succinct yet informative mailer. Large size: This is a larger size variant […]

    By Geofactor,
    July 17, 2021
  • EDDM Overview

    The History of EDDM: Everything You Need To Know

    EDDM® was founded in the year 2013 by the USPS. Considered a type of bulk mailing, it allows you to mass-send identical mailers at lower postage rates. It is a fairly new marketing channel compared to other direct response mediums. Let’s discuss its origin and understand why it was designed.

    By Geofactor,
    July 15, 2021
  • EDDM Strategy

    Choosing the Right Design – Gym/Fitness | 12×15

    Promote your most sought-after services and capture wider audience segments with this detailed template. Noticeable location: Locals want to choose a permanent fitness hub to visit regularly. With a hard-to-miss location text area, it becomes easy to make a decision. CTA-like headline: The headline is an action-inducing attention-grabber that relays the energetic tonality of the […]

    By Geofactor,
    July 13, 2021