Sign In
Get in touch with our experts to find a solution that suits your needs
The USPS® has created a classification system for EDDM® mail based on physical attributes like height, weight, dimensions, flexibility, and shape. It is a type of highly malleable direct mail that can be fashioned into various kinds of marketing material. Let's understand the flexibility of EDDM by asking two questions: 1. Can you mail booklets with EDDM? 2. Can you mail letters with EDDM?
Every Door Direct Mail is a USPS-based direct mail service that caters to small businesses across the country. Any USPS-authorized business needs to follow the EDDM format when it comes to creating a mailing campaign. Let’s discuss these EDDM requirements in detail.
The effectiveness of Every Door Direct Mail® hasn’t dwindled despite the availability of so many other marketing channels. In the digital world, with endless clickbaits and notifications, it’s the physical connection provided by a direct mailer that makes a difference. Let’s answer one of the most frequently asked questions: how to track EDDM?
EDDM Retail Indicia is a specific indicia mark for businesses that don’t send out mailers on a regular basis, but would like to start an EDDM campaign. Such businesses don’t need to register for their own indicia and don’t have to spend time stamping every campaign. In this blog, we will explain how to meet these EDDM guidelines and what EDDM Indicia is.
Every Door Direct Mail®, a USPS®-authorized direct mail initiative, is a marketing channel that’s consistently proven to be effective for small businesses. There are specific size requirements businesses should comply with to be able to benefit from EDDM®. If you’re wondering, ‘what is the minimum size for EDDM,’ here is a definitive guide to answer your question.
You don’t have to limit your EDDM® campaign to local areas only. You can send your mailers all over the country as a large-scale campaign. All you have to do is choose all the routes you want to send your EDDM flyers to. You’ll be charged a postage rate as low as ¢18 per postcard. Marketers often ask, is it possible to send EDDM for businesses only? Let's explore the answer to this in this blog.
While Every Door Direct Mail® has been around for years, many local marketers still have misconceptions about the advertising channel. Is it the more affordable direct marketing option? Does it get results? Is it easy to implement? Let’s break down the most common EDDM myths and facts.
When creating an EDDM campaign, several factors come into play, such as selecting your target audience, designing your mailer, printing, bundling, distribution, etc. While most EDDM vendors can provide you with an end-to-end service comprising all these processes, you can still opt for third-party agencies for your campaign. Let’s take a look at some key players who make EDDM campaign creation simpler.
EDDM® was founded in the year 2013 by the USPS. Considered a type of bulk mailing, it allows you to mass-send identical mailers at lower postage rates. It is a fairly new marketing channel compared to other direct response mediums. Let’s discuss its origin and understand why it was designed.
Every Door Direct Mail® postcards are commonly used in three sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". Every Door Direct Mail® postcards are commonly used in three sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". There are many other sizes, but these three are the most popular. EDDM mailers, when designed well with a great layout, have no trouble standing out from other mailers in the mailbox. Let’s discuss the advantages of each mailer size in this EDDM size guide.