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Reusing EDDM mail routes is inevitable when a small business is trying to advertise within its service area. While EDDM® lets you scale your campaigns according to your business needs, it is imperative to maintain your regular customer footfall by retaining your old customers. Let’s take a closer look at some mailing strategies to understand how to reuse EDDM mail routes.
Every Door Direct Mail® originated in 2013, as a cheaper bulk mailing option for businesses trying to save on their marketing budget. Although it was originally created for small businesses to increase their local brand presence, it soon extended into a cost-effective option for large businesses as well. Small businesses typically use EDDM Retail whereas larger businesses use EDDM BMEU. Let’s break down EDDM Retail vs EDDM BMEU to answer this:
Marketers often get confused between EDDM® and Direct Mail, and don’t realize that the former is a much better option to advertise to locals, at minimal costs. It is suitable for small businesses who lack the funds for highly targeted marketing, but are aiming for improved outreach and better response rates. Let’s break down the cost of EDDM and see how it can help you save on your marketing budget.
The response rate is one of the key performance indicators for measuring an EDDM® campaign’s result. You must understand that the ideal response rate for every EDDM® campaign differs based on the industry-type, marketing goal, and company budget. Here's how to calculate the average response rate for EDDM campaigns.
Every Door Direct Mail® is an easy-to-implement direct mail service designed by the USPS® to help small businesses. Creating an EDDM campaign from scratch can be daunting at first glance, but you’ll find that the process is relatively simple and straightforward when you break it down into minute steps. Let us help out with a simple EDDM delivery checklist.
Every Door Direct Mail is an ideal marketing channel for small businesses lacking the capital to market their services to a local audience. The USPS allows you to target entire neighborhoods, ZIP codes, cities, and geographic areas with EDDM®, helping you reach out to your ideal customers. Here's a breakdown of the cost of mailing with EDDM.
Every Door Direct Mail® helps you save money on mailing lists, since you need none. You can simply label your mail stacks with a single postal address instead of filling out individual addresses. Here’s a simple explanation of how to fill out an EDDM address.
The United States Postal Service® started the Every Door Direct Mail® initiative for small businesses as a more affordable direct mail marketing channel. Originated in 2013, EDDM® allows marketers to target entire geographic areas based on city, ZIP code, or mail routes. When it comes to EDDM delivery, marketers often ask these questions: “Does EDDM […]
In a world where digital marketing is the most popular marketing tool, it is easy to forget about traditional marketing methods that continue to provide significant ROI. EDDM emerged in 2013 as a boon to budget-deficient small business owners to market themselves within their service area. We still come across the question, “Does EDDM really work?” We’ll let these following EDDM statistics speak for themselves.
Return on investment (ROI) is a popular monetary calculation metric to measure the probability of getting a return on marketing investment. Multiple marketing factors determine the average return for EDDM, and it varies based on the size of your campaign. Let’s discuss how to calculate the return rate for EDDM.
Marketers often look for a drawback to this marketing channel because of its effortless execution. Most of their questions are related to the time investment required per campaign. Let’s answer a few common questions about EDDM delivery time.
Every Door Direct Mail®, designed by the USPS® is a cheaper alternative to Traditional Direct Mail. While any business can benefit from EDDM, a specific set of USPS guidelines must be met to be eligible to use this marketing channel. Let’s discuss the printing criteria for EDDM, also known as EDDM Print.