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Marketers often get confused between EDDM® and Direct Mail, and don’t realize that the former is a much better option to advertise to locals, at minimal costs. It is suitable for small businesses who lack the funds for highly targeted marketing, but are aiming for improved outreach and better response rates. Let’s break down the cost of EDDM and see how it can help you save on your marketing budget.
The response rate is one of the key performance indicators for measuring an EDDM® campaign’s result. You must understand that the ideal response rate for every EDDM® campaign differs based on the industry-type, marketing goal, and company budget. Here's how to calculate the average response rate for EDDM campaigns.
Retargeting refers to sending out highly-persuasive marketing messages to a website/store visitor that didn’t convert into a customer. With EDDM retargeting, you can convince such customers to buy your product. It is a convenient marketing strategy as these people are more likely to purchase from you since they’ve already shown interest in your service offering. EDDM’s simple targeting approach lets you reach these customers without the need of their personal information such as mailing address, name or phone number.
Integrating your digital marketing with traditional methods can give you better marketing outcomes. While email campaigns are relatively easy to set up and implement, email marketing as a standalone marketing channel cannot always bring you the desired results for your marketing efforts. Here’s how you can integrate EDDM with Email together in a marketing strategy.
Every Door Direct Mail® is an easy-to-implement direct mail service designed by the USPS® to help small businesses. Creating an EDDM campaign from scratch can be daunting at first glance, but you’ll find that the process is relatively simple and straightforward when you break it down into minute steps. Let us help out with a simple EDDM delivery checklist.
Special offers are a foolproof method of attracting clients to your business. While the marketing message should be unique by itself, the offer helps you stand out amongst the competitors and give your audience the final push to hire your services. Dentistry offer-ideas can help you identify which kind of discounts are ideal for your audience type. Let’s discuss 5 offer ideas for dental clinics.
Every Door Direct Mail is an ideal marketing channel for small businesses lacking the capital to market their services to a local audience. The USPS allows you to target entire neighborhoods, ZIP codes, cities, and geographic areas with EDDM®, helping you reach out to your ideal customers. Here's a breakdown of the cost of mailing with EDDM.
Instead of designing new flyers from scratch, consider creating an EDDM design template that you can reuse and repurpose according to your new campaigns. This can help you save on marketing costs and manage your advertising budget better. Here are a few tips to help you reuse EDDM designs by creating mailer templates:
As a bulk mailing channel, Every Door Direct Mail® allows you to mass-deliver a single EDDM postcard design to every household in the selected neighborhood. Your layout and mailer sketch can make or break your campaign. It is critical to ensure that your EDDM postcard conveys your branding and your marketing message simultaneously. Here are the 9 essential EDDM postcard design elements you must include in your mailer to ensure the same:
EDDM for restaurants is an ideal marketing tool due to its high local reach and cost-effective targeting. It was created by the USPS to help businesses reach customers within their market area at lower marketing expenses. There are several ways EDDM benefits restaurants. Here are 4 significant reasons why restaurants use EDDM.
Every Door Direct Mail® helps you save money on mailing lists, since you need none. You can simply label your mail stacks with a single postal address instead of filling out individual addresses. Here’s a simple explanation of how to fill out an EDDM address.
Selecting mail routes for your first EDDM® campaign can be a daunting task, especially if you’re still figuring out how to target the ideal mail routes. Our Audience Selection tool entails a step-by-step procedure to help you understand the technicalities of an EDDM campaign. EDDMstore simplifies your EDDM audience selection with a built-in tour guide for your first campaign. Simply visit the Audience Selection page and the instruction guide will direct you through the key steps, which you can customize according to your campaign’s requirement.