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Instead of designing new flyers from scratch, consider creating an EDDM design template that you can reuse and repurpose according to your new campaigns. This can help you save on marketing costs and manage your advertising budget better. Here are a few tips to help you reuse EDDM designs by creating mailer templates:
As a bulk mailing channel, Every Door Direct Mail® allows you to mass-deliver a single EDDM postcard design to every household in the selected neighborhood. Your layout and mailer sketch can make or break your campaign. It is critical to ensure that your EDDM postcard conveys your branding and your marketing message simultaneously. Here are the 9 essential EDDM postcard design elements you must include in your mailer to ensure the same:
EDDM for restaurants is an ideal marketing tool due to its high local reach and cost-effective targeting. It was created by the USPS to help businesses reach customers within their market area at lower marketing expenses. There are several ways EDDM benefits restaurants. Here are 4 significant reasons why restaurants use EDDM.
Selecting mail routes for your first EDDM® campaign can be a daunting task, especially if you’re still figuring out how to target the ideal mail routes. Our Audience Selection tool entails a step-by-step procedure to help you understand the technicalities of an EDDM campaign. EDDMstore simplifies your EDDM audience selection with a built-in tour guide for your first campaign. Simply visit the Audience Selection page and the instruction guide will direct you through the key steps, which you can customize according to your campaign’s requirement.
EDDM requires you to fill out paperwork, use specific design guidelines, target the appropriate routes for your service, print postcards, create mailing bundles, etc. to get your campaign approved by the USPS. This can be a daunting set of tasks in theory, but with our list of time-saving EDDM tips, you can create your campaign significantly quicker.
One of the reasons for its proven success is that local companies trying to reach customers within their service area highly benefit from it. Finding an EDDM audience is much easier when you can send up to 5,000 mail pieces per ZIP code and don’t need a mailing list. Here are a few of the best practices to help you select EDDM audiences for your campaigns.
EDDM for large businesses is a bulk-mailing preference that allows you to mass-deliver campaigns without the extra effort of measuring each individual response. Here’s how they can benefit from EDDM:
The USPS offers several sizing options when it comes to EDDM mail. The smaller ones are called 'postcards' while the ones with larger proportions are known as 'brochures'. This blog will discuss when to use each of these EDDM mailers.
A portion of your EDDM campaign’s success depends on your mailer design. Every Door Direct Mail, as a USPS-authorized marketing channel, allows you the freedom to create your EDDM flyers based on your creative preferences. This blog will discuss 8 of the most useful EDDM design tips to help you get started with creating your EDDM mailer.
As simple as the channel is, some common EDDM mistakes marketers make during their campaigning journey may result in less than ideal outcomes. Here are 8 mistakes you should avoid to ensure that your first EDDM campaign is successful.
Every marketing copy differs based on its function and the audience it is catering to. As a business owner, good copywriting is a must for any type of marketing communication. Here are 7 EDDM copywriting tips to help you create a strong impact with your next EDDM® campaign.
EDDM allows you to present your marketing message to anyone, including people who know you, people who don’t know about you, and people who might be interested in considering your services. Ultimately, a portion of your leads can convert into customers at budget-friendly marketing expenses. And the best way to know what makes them convert is EDDM A/B testing. You can use this method to strengthen your direct mail marketing decisions and improve your campaign’s effectiveness.