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EDDM requires you to fill out paperwork, use specific design guidelines, target the appropriate routes for your service, print postcards, create mailing bundles, etc. to get your campaign approved by the USPS. This can be a daunting set of tasks in theory, but with our list of time-saving EDDM tips, you can create your campaign significantly quicker.
One of the reasons for its proven success is that local companies trying to reach customers within their service area highly benefit from it. Finding an EDDM audience is much easier when you can send up to 5,000 mail pieces per ZIP code and don’t need a mailing list. Here are a few of the best practices to help you select EDDM audiences for your campaigns.
EDDM for large businesses is a bulk-mailing preference that allows you to mass-deliver campaigns without the extra effort of measuring each individual response. Here’s how they can benefit from EDDM:
The USPS offers several sizing options when it comes to EDDM mail. The smaller ones are called 'postcards' while the ones with larger proportions are known as 'brochures'. This blog will discuss when to use each of these EDDM mailers.
The United States Postal Service® started the Every Door Direct Mail® initiative for small businesses as a more affordable direct mail marketing channel. Originated in 2013, EDDM® allows marketers to target entire geographic areas based on city, ZIP code, or mail routes. When it comes to EDDM delivery, marketers often ask these questions: “Does EDDM […]
A portion of your EDDM campaign’s success depends on your mailer design. Every Door Direct Mail, as a USPS-authorized marketing channel, allows you the freedom to create your EDDM flyers based on your creative preferences. This blog will discuss 8 of the most useful EDDM design tips to help you get started with creating your EDDM mailer.
As simple as the channel is, some common EDDM mistakes marketers make during their campaigning journey may result in less than ideal outcomes. Here are 8 mistakes you should avoid to ensure that your first EDDM campaign is successful.
In a world where digital marketing is the most popular marketing tool, it is easy to forget about traditional marketing methods that continue to provide significant ROI. EDDM emerged in 2013 as a boon to budget-deficient small business owners to market themselves within their service area. We still come across the question, “Does EDDM really work?” We’ll let these following EDDM statistics speak for themselves.
Return on investment (ROI) is a popular monetary calculation metric to measure the probability of getting a return on marketing investment. Multiple marketing factors determine the average return for EDDM, and it varies based on the size of your campaign. Let’s discuss how to calculate the return rate for EDDM.
Every marketing copy differs based on its function and the audience it is catering to. As a business owner, good copywriting is a must for any type of marketing communication. Here are 7 EDDM copywriting tips to help you create a strong impact with your next EDDM® campaign.
Marketers often look for a drawback to this marketing channel because of its effortless execution. Most of their questions are related to the time investment required per campaign. Let’s answer a few common questions about EDDM delivery time.
Every Door Direct Mail®, designed by the USPS® is a cheaper alternative to Traditional Direct Mail. While any business can benefit from EDDM, a specific set of USPS guidelines must be met to be eligible to use this marketing channel. Let’s discuss the printing criteria for EDDM, also known as EDDM Print.